If it does, then you need to know about Search Engine Optimization to get the most out of your website in the search engines:
Search Engine Optimization: Your visual blueprint for effective Internet marketing
By: Kristopher B. Jones
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. * Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing * Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing * Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you’ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:
- Identifying your target audience
- Using and optimizing meta tags
- Optimizing your site for multiple browsers
- Writing effective content
- Building communities with blogs and forums
- Using Google Analytics
- Gaining exposure through social media
- Creating pay-per-click campaigns
- Maximizing the use of other search engines
- Monetizing traffic on your site
- High-resolution screen shots demonstrate each task
- Succinct explanations walk you through step by step
- Two-page lessons break big topics into bite-sized modules
- “Apply It” and “Extra” sidebars highlight useful tips
- Target your audience, create strong pages, use keywords, and build links
- Master powerful techniques with visual instructions
“Search-engine optimization is, without question, one of the highest ROI activities a business can undertake. It’s also one of the most misunderstood. Fortunately, we’ve got people like Kris to act as our tour guide and translator.” — Rand Fishkin, SEOmoz
Some SEO Resources:
Search Engine Optimisation
Google Link: Operator
Alexa Rankings
Web Directories
Link Building
Alexa Rankings
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